Which of the following describes the function of geodemographic segmentation?
A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments
B) It identifies the specific households in a market, by focusing on local neighborhood geography and creates classifications of neighborhoods where people live and shop.
C) It determines the type of lifestyles that consumers have by asking them about their activities, interests and opinions.
D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.

Question

Which of the following describes the function of geodemographic segmentation?
A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments
B) It identifies the specific households in a market, by focusing on local neighborhood geography and creates classifications of neighborhoods where people live and shop.
C) It determines the type of lifestyles that consumers have by asking them about their activities, interests and opinions.
D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.

Quizplus · Accepted Answer

Geodemographic segmentation identifies specific households in a market by focusing on local neighborhood geography (such as zip codes) to create classifications of actual, addressable, mappable neighborhoods where people live and shop.

Which of the Following Describes the Function of Geodemographic Segmentation