According to the VALS™ framework,consumers categorized as experiences and makers are motivated primarily by _____.
A) ideals
B) achievement
C) role models
D) self-expression

Question

According to the VALS™ framework,consumers categorized as experiences and makers are motivated primarily by _____.
A) ideals
B) achievement
C) role models
D) self-expression

Quizplus · Accepted Answer

According to the VALS™ framework, consumers driven by a desire for social or physical activity, variety, and risk taking are motivated primarily by self-expression. These consumers include both the experiencers and makers.

According to the VALS™ Framework,consumers Categorized as Experiences and Makers