Dawson & Peters' new line of leather boots are marketed as the hottest fashion trend of the season.The company put up posters on billboards that featured several celebrities wearing the boots.The concept of the television ads was how wearing the boots could make you the envy of all those around you.According to the VALS™ framework,which of the following psychographic groups was Dawson & Peters targeting?
A) Survivors
B) Strivers
C) Thinkers
D) Makers

Question

Quizplus · Accepted Answer

Consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement are categorized as strivers and achievers.

Dawson & Peters' New Line of Leather Boots Are Marketed