Benefit segmentation is clearly a _____.
A) technology-oriented approach
B) production-oriented approach
C) market-oriented approach
D) mass marketing approach

Question

Benefit segmentation is clearly a _____.
A) technology-oriented approach
B) production-oriented approach
C) market-oriented approach
D) mass marketing approach

Quizplus · Accepted Answer

Benefit segmentation is clearly a market-oriented approach that seeks to identify consumer needs and wants and to satisfy them by providing products and services with the desired benefits. The most market-oriented approach to segmentation is on the basis of what benefits the potential consumer is seeking.

Benefit Segmentation Is Clearly a _____