"The Greedy Hand" is a book on the U.S.income tax system.Its publisher has targeted the book at people who hold Libertarian political beliefs and who listen to conservative radio talk shows.The publisher has used _____ segmentation in this scenario.
A) mass market
B) post hoc
C) psychographic
D) geodemographic

Question

"The Greedy Hand" is a book on the U.S.income tax system.Its publisher has targeted the book at people who hold Libertarian political beliefs and who listen to conservative radio talk shows.The publisher has used _____ segmentation in this scenario. 
A) mass market
B) post hoc
C) psychographic
D) geodemographic

Quizplus · Accepted Answer

Psychographic segmentation focuses on consumer lifestyles. Among other things, lifestyles are measured by asking consumers about their activities and opinions (about social issues, politics and business).

"The Greedy Hand" Is a Book on the U