What does psychographic segmentation focus on?
A) Organizational strengths
B) Quantitative research
C) Test marketing
D) Consumer lifestyles

Question

What does psychographic segmentation focus on? 
A) Organizational strengths
B) Quantitative research
C) Test marketing
D) Consumer lifestyles

Quizplus · Accepted Answer

Psychographic segmentation focuses on consumer lifestyles. Lifestyles are measured by asking consumers about their activities (work, hobbies, vacations), interests (family, job, community), and opinions (about social issues, politics, business).

What Does Psychographic Segmentation Focus On