Chewies has been a favorite candy for many Southerners for years.The caramel,peanut,marshmallow and chocolate confectionaries are distributed through retail outlets in the South-Eastern regions of America.Its manufacturers recently started selling the candy through certain mail-order catalogs.Through previous research and experience,the marketing managers were able to use the _____ segmentation approach to gather information that would help determine the appropriate target groups for the mail-order catalogs for Chewies.
A) a priori
B) a posteriori
C) post hoc
D) mass market

Question

Chewies has been a favorite candy for many Southerners for years.The caramel,peanut,marshmallow and chocolate confectionaries are distributed through retail outlets in the South-Eastern regions of America.Its manufacturers recently started selling the candy through certain mail-order catalogs.Through previous research and experience,the marketing managers were able to use the _____ segmentation approach to gather information that would help determine the appropriate target groups for the mail-order catalogs for Chewies. 
A) a priori
B) a posteriori
C) post hoc
D) mass market

Quizplus · Accepted Answer

If through previous research and experience a marketing manager has successfully isolated a number of key market dimensions, then a priori approach based on them may provide more useful information.

Chewies Has Been a Favorite Candy for Many Southerners for Years.The