Which of the approaches to market segmentation is highly consistent with the approach to marketing suggested by the marketing concept?
A) Geodemographic segmentation
B) Psychographic segmentation
C) Benefit segmentation
D) Social segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation is clearly a market-oriented approach that seeks to identify consumer needs and wants and to satisfy them by providing products and services with the desired benefits. It is clearly very consistent with the approach to marketing suggested by the marketing concept.

Which of the Approaches to Market Segmentation Is Highly Consistent