What are the two commonly used approaches for segmenting markets?
A) Benefit segmentation and psychographic segmentation
B) Advertising segmentation and financial segmentation
C) Nonprofit segmentation and profit segmentation
D) Mass marketing segmentation and geodemographic segmentation

Question

What are the two commonly used approaches for segmenting markets? 
A) Benefit segmentation and psychographic segmentation
B) Advertising segmentation and financial segmentation
C) Nonprofit segmentation and profit segmentation
D) Mass marketing segmentation and geodemographic segmentation

Quizplus · Accepted Answer

Two commonly used approaches for segmenting markets include benefit segmentation and psychographic segmentation.

What Are the Two Commonly Used Approaches for Segmenting Markets