According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.
A) strivers
B) makers
C) believers
D) survivors

Question

According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.
A) strivers
B) makers
C) believers
D) survivors

Quizplus · Accepted Answer

Consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement are categorized as strivers and achievers.

According to the VALS™ Framework,consumers Who Are Driven by a Goal