How are consumer lifestyles measured during psychographic segmentation?
A) Consumers are asked about their health and known medical conditions.
B) Consumers are asked about their activities, interests, and opinions.
C) Consumers are asked to rate products in terms of the benefits they offer.
D) Consumers are asked to list the types of product features that they want.

Question

Quizplus · Accepted Answer

Consumer lifestyles are measured during psychographic segmentation by asking consumers about their activities, interests, and opinions. This helps to identify different personality traits, values, and lifestyles that can influence buying behavior. By understanding consumer lifestyles, marketers can tailor their marketing messages and product offerings to meet the needs and desires of specific consumer groups.

How Are Consumer Lifestyles Measured During Psychographic Segmentation