An entrepreneur has developed a self-service soda-bottling machine. Customers can fill their own plastic soda bottles with 18 regular and diet flavors. In order to decide where to locate the machines, the entrepreneur conducts research to study the market and groups people into segments based on the research findings. This is an example of the _____ segmentation approach.
A) psychographic
B) a priori
C) mass market
D) post hoc

Question

Quizplus · Accepted Answer

The entrepreneur is using research findings to group people into segments, which is characteristic of the post hoc segmentation approach.

An Entrepreneur Has Developed a Self-Service Soda-Bottling Machine