_____ refers to a market segmentation approach in which people are grouped into segments on the basis of research findings,and then,the size of each of these groups and demographic and psychographic profiles are determined.
A) Post hoc segmentation
B) Empirical segmentation
C) Benefit segmentation
D) Psychographic segmentation

Question

_____ refers to a market segmentation approach in which people are grouped into segments on the basis of research findings,and then,the size of each of these groups and demographic and psychographic profiles are determined.
A) Post hoc segmentation
B) Empirical segmentation
C) Benefit segmentation
D) Psychographic segmentation

Quizplus · Accepted Answer

Post hoc segmentation is an approach in which people are grouped into segments on the basis of research findings. The size of each of these groups and their demographic and psychographic profiles are then determined.

_____ Refers to a Market Segmentation Approach in Which People