The second step in the market segmentation process involves determining the_____.
A) relevant dimensions for market segmentation
B) product positioning strategy to be used
C) consumer needs and wants
D) marketing mix strategy

Question

The second step in the market segmentation process involves determining the_____. 
A) relevant dimensions for market segmentation
B) product positioning strategy to be used
C) consumer needs and wants
D) marketing mix strategy

Quizplus · Accepted Answer

second step in the market segmentation process involves determining the consumer needs and wants. Successful marketing strategies depend on discovering and satisfying consumer needs and wants. In most situations, the industry in which the firm operates specifies the boundaries of a firm's need satisfaction activities.

The Second Step in the Market Segmentation Process Involves Determining