Which of the following statements about market segmentation is true?
A) According to the model of market segmentation analysis, the process usually begins with deciding the segmentation strategy to be used.
B) Market segmentation analysis precedes the determination of consumer needs and wants.
C) The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
D) According to the model of market segmentation analysis, the process begins with designing the marketing mix strategy.

Question

Which of the following statements about market segmentation is true? 
A) According to the model of market segmentation analysis, the process usually begins with deciding the segmentation strategy to be used.
B) Market segmentation analysis precedes the determination of consumer needs and wants.
C) The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
D) According to the model of market segmentation analysis, the process begins with designing the marketing mix strategy.

Quizplus · Accepted Answer

The logic of market segmentation is based on the idea that a single product item can seldom meet the needs and wants of all consumers. Typically, consumers vary as to their needs, wants, and preferences for products and services, and successful marketers adapt their marketing programs to fulfill these preference patterns.

Which of the Following Statements About Market Segmentation Is True