The logic of market segmentation is based on the idea that _____ can seldom meet the needs and wants of all consumers.
A) marketers and sales people
B) marketing communication
C) integrated marketing systems
D) a single product item

Question

The logic of market segmentation is based on the idea that _____ can seldom meet the needs and wants of all consumers. 
A) marketers and sales people
B) marketing communication
C) integrated marketing systems
D) a single product item

Quizplus · Accepted Answer

The logic of market segmentation is quite simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers. Typically, consumers vary as to their needs, wants, and preferences for products and services, and successful marketers adapt their marketing programs to fulfill these preference patterns.

The Logic of Market Segmentation Is Based on the Idea