A new variant of tea that is higher in antioxidant content is being targeted at consumers who are health conscious and seek organic food products by retailing them in stores that sell organic food products only. This is an example of the _____ segmentation approach.
A) a priori
B) a posteriori
C) post hoc
D) de facto

Question

A new variant of tea that is higher in antioxidant content is being targeted at consumers who are health conscious and seek organic food products by retailing them in stores that sell organic food products only. This is an example of the _____ segmentation approach.
A) a priori
B) a posteriori
C) post hoc
D) de facto

Quizplus · Accepted Answer

An a priori segmentation approach is one in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market. Segmentation research is then conducted to determine the size of each of these groups and their demographic or psychographic profiles.

A New Variant of Tea That Is Higher in Antioxidant