In the case of segmentation for entirely new products,which of the following approaches for determining key market dimensions would you recommend?
A) An a priori approach
B) A post hoc approach
C) An empirical approach
D) A cross-functional approach

Question

In the case of segmentation for entirely new products,which of the following approaches for determining key market dimensions would you recommend? 
A) An a priori approach
B) A post hoc approach
C) An empirical approach
D) A cross-functional approach

Quizplus · Accepted Answer

The Answer is B

In the Case of Segmentation for Entirely New Products,which of the Following