Which of the following statements is true about a firm's decision to "mass market" a product?
A) This decision considers a market segmentation analysis to be an optional requirement.
B) This decision should be reached only after a market segmentation analysis has been conducted.
C) This decision requires that a company selects a target market first.
D) This decision can be reached only after the firm develops the marketing mix.

Question

Which of the following statements is true about a firm's decision to "mass market" a product? 
A) This decision considers a market segmentation analysis to be an optional requirement.
B) This decision should be reached only after a market segmentation analysis has been conducted.
C) This decision requires that a company selects a target market first.
D) This decision can be reached only after the firm develops the marketing mix.

Quizplus · Accepted Answer

The Answer is B

Which of the Following Statements Is True About a Firm's