Consumer attitudes,preferences,and benefits sought that are determined through marketing research:
A) are commonly used as operational concepts for segmentation purposes.
B) are directly translated into theoretical concepts about target market markets.
C) need not always be aligned with the organization's overall strategic objectives.
D) are unaffected by external factors like development of new technology or nature of the industry.

Question

Consumer attitudes,preferences,and benefits sought that are determined through marketing research: 
A) are commonly used as operational concepts for segmentation purposes.
B) are directly translated into theoretical concepts about target market markets.
C) need not always be aligned with the organization's overall strategic objectives.
D) are unaffected by external factors like development of new technology or nature of the industry.

Quizplus · Accepted Answer

At a strategic level, consumer needs and wants usually are translated into more operational concepts. For instance, consumer attitudes, preferences, and benefits sought, which are determined through marketing research, are commonly used for segmentation.

Consumer Attitudes,preferences,and Benefits Sought That Are Determined Through Marketing Research