Which of the following statements about psychographic segmentation is true?
A) Psychographic segmentation is a form of benefit segmentation.
B) Psychographic segmentation typically follows the a priori model of segmentation.
C) Psychographic segmentation focuses exclusively on the benefits sought by the consumer.
D) Psychographic segmentation focuses on consumer lifestyles, activities, and interests.

Question

Which of the following statements about psychographic segmentation is true? 
A) Psychographic segmentation is a form of benefit segmentation.
B) Psychographic segmentation typically follows the a priori model of segmentation.
C) Psychographic segmentation focuses exclusively on the benefits sought by the consumer.
D) Psychographic segmentation focuses on consumer lifestyles, activities, and interests.

Quizplus · Accepted Answer

Psychographic segmentation focuses on consumer lifestyles. Lifestyles are measured by asking consumers about their activities (work, hobbies, vacations), interests (family, job, community), and opinions (about social issues, politics, business).

Which of the Following Statements About Psychographic Segmentation Is True