Johnson & Coleman has created a new line of premium quality writing desks.The desks are being marketed to consumers who value knowledge and principles.According to the VALS™,which of the following psychographic groups would the writing desk appeal to the most?
A) Achievers
B) Strivers
C) Experiencers
D) Thinkers

Question

Quizplus · Accepted Answer

The VALS™ framework has eight psychographic groups arranged in a rectangle based on two dimensions. Thinkers are conservative, practical consumers; they look for durability, functionality, and value in the products they buy.

Johnson & Coleman Has Created a New Line of Premium