Why is it inadvisable for a follower to attempt to directly position their product against the industry leader?
A) Competing with market leaders can be costly and not often successful
B) A follower's product already dominates in sales and in the minds of customers
C) Followers find it difficult to select segmentation strategies
D) A follower can never compete with the industry leader in terms of product quality

Question

Why is it inadvisable for a follower to attempt to directly position their product against the industry leader?
A) Competing with market leaders can be costly and not often successful
B) A follower's product already dominates in sales and in the minds of customers
C) Followers find it difficult to select segmentation strategies
D) A follower can never compete with the industry leader in terms of product quality

Quizplus · Accepted Answer

Some experts argue that different positioning strategies should be used depending on whether the firm is a market leader or follower, and that followers usually should not attempt to position directly against the industry leader. A smaller or less desirable target market may have to be selected since competing with market leaders is costly and not often successful.

Why Is It Inadvisable for a Follower to Attempt to Directly