While churches are still places for traditional religious ceremonies and training,some churches are trying to reach new segments of the population by offering music-based services,youth-led services,and televised services.Churches are using positioning:
A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to the position of their competitors.
D) by use or application.

Question

While churches are still places for traditional religious ceremonies and training,some churches are trying to reach new segments of the population by offering music-based services,youth-led services,and televised services.Churches are using positioning: 
A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to the position of their competitors.
D) by use or application.

Quizplus · Accepted Answer

Product positioning involves positioning the product favorably in the minds of customers relative to competitive products. Products can be positioned by use or application.

While Churches Are Still Places for Traditional Religious Ceremonies and Training,some