What is a marketable segment?
A) A firm that is large enough to have some sales and growth potential and involves no competitors
B) A segment that includes innovators in high proportion along with containing few survivors
C) A firm that has good customer-relationship and employs at least one form of quality assurance
D) A segment that can be reached and served by the firm in an efficient manner.

Question

What is a marketable segment? 
A) A firm that is large enough to have some sales and growth potential and involves no competitors
B) A segment that includes innovators in high proportion along with containing few survivors
C) A firm that has good customer-relationship and employs at least one form of quality assurance
D) A segment that can be reached and served by the firm in an efficient manner.

Quizplus · Accepted Answer

A marketable segment is one that can be reached and served by the firm in an efficient manner.

What Is a Marketable Segment