A positioning map is:
A) constructed by surveying customers about various product attributes and developing dimensions and a graph indicating the relative position of competitors.
B) used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities, interests, and opinions.
C) implemented when marketers want to differentiate between the Young Digerati, Cosmopolitans, and American dreams.
D) an indication of the number of experiencers and strivers within a geographic area based on PRIZM analysis.

Question

A positioning map is: 
A) constructed by surveying customers about various product attributes and developing dimensions and a graph indicating the relative position of competitors.
B) used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities, interests, and opinions.
C) implemented when marketers want to differentiate between the Young Digerati, Cosmopolitans, and American dreams.
D) an indication of the number of experiencers and strivers within a geographic area based on PRIZM analysis.

Quizplus · Accepted Answer

One way to investigate how to position a product is by using a positioning map, which is a visual depiction of customer perceptions of competitive products, brands or models. It is constructed by surveying customers about various product attributes and developing dimensions and a graph indicating the relative position of competitors.

A Positioning Map Is