Clear Spring is a brand of bottled that is marketed as a much better product than Cool Blue,which is a competing brand of bottled water.The Clear Spring brand of bottled water is positioned:
A) by use or application.
B) in terms of particular types of product users.
C) relative to a product class.
D) directly against a particular competitor.

Question

Clear Spring is a brand of bottled that is marketed as a much better product than Cool Blue,which is a competing brand of bottled water.The Clear Spring brand of bottled water is positioned:
A) by use or application.
B) in terms of particular types of product users.
C) relative to a product class.
D) directly against a particular competitor.

Quizplus · Accepted Answer

Product positioning involves positioning the product favorably in the minds of customers relative to competitive products. Products can be positioned directly against particular competitors.

Clear Spring Is a Brand of Bottled That Is Marketed