For a high-involvement product purchase, consumers are likely to develop a high degree of _____ so that they can be confident that the item they purchase is just right for them.
A) brand loyalty
B) satisfaction
C) product knowledge
D) references

Question

Quizplus · Accepted Answer

If the purchase is for a high-involvement product, consumers are likely to develop a high degree of product knowledge so that they can be confident that the item they purchase is just right for them.

For a High-Involvement Product Purchase, Consumers Are Likely to Develop