The starting point in the buying process is the recognition of a(n)
A) unsatisfied need by the consumer.
B) requirement for information by the consumer.
C) pending purchase decisions of the consumer.
D) the level of product involvement for the consumer.

Question

Quizplus · Accepted Answer

The starting point in the buying process is the recognition of an unsatisfied need by the consumer.

The Starting Point in the Buying Process Is the Recognition