The headline for the Rockport shoes ad reads, "I'm comfortable being the greatest that ever was or will be. Be comfortable. Uncompromise. Start with your feet." The ad shows a picture of Muhammad Ali, world famous boxer. In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's
A) physiological need.
B) need for esteem.
C) safety needs.
D) self-actualization needs.
Correct Answer:
Verified
Q44: For which of the following purchases would
Q71: The starting point in the buying process
Q72: This need can be defined as the
Q74: All of the following pertain to product
Q75: These needs will dominate when all needs
Q77: Initial level of product knowledge is determined
Q78: _ constitutes moderate consumer behavior, but still
Q79: For which of the following purchases would
Q80: Jerri had just moved her furniture into
Q81: Harry wants a buy a Jacuzzi, but
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents