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The Headline for the Rockport Shoes Ad Reads, "I'm Comfortable

Question 76

Multiple Choice

The headline for the Rockport shoes ad reads, "I'm comfortable being the greatest that ever was or will be. Be comfortable. Uncompromise. Start with your feet." The ad shows a picture of Muhammad Ali, world famous boxer. In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's


A) physiological need.
B) need for esteem.
C) safety needs.
D) self-actualization needs.

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