Since marketing research does not make decisions, why should an organization bother with it at all?
A) To make strategies error free.
B) To reduces the risks associated with managing marketing strategies.
C) To equalize the risk of profit and loss and get maximum returns on investment.
D) To eliminate consumer concerns.

Question

Quizplus · Accepted Answer

Although marketing research does not make decisions, it can reduce the risks associated with managing marketing strategies.

Since Marketing Research Does Not Make Decisions, Why Should an Organization