Belinda Nunez wants to open a gallery in which she will feature young Hispanic artists. She was unsure if the new business would succeed until she read in the local newspaper that 55 percent of the community in which she will be operating the gallery is Hispanic. Which of the following statements could describe this situation?
A) Nunez realized that she must carefully conduct research in order to eliminate all errors.
B) Nunez used primary marketing research before she invested her money and time into the project.
C) Nunez used secondary data to aid her in decision making.
D) Nunez realized that her decisions should be totally based on research and not on intuition or experience.

Question

Quizplus · Accepted Answer

Secondary data are those that have previously been collected for other purposes but can be used for the problem at hand.

Belinda Nunez Wants to Open a Gallery in Which She