Reading of Toledo, Inc. makes a streaked griddle that produces char-broiled looking meat without the grease flare-ups, smoke, or wasted energy. Sales have been down recently for its streaked griddle. Its marketing manager wonders if consumer health concerns about grilled meat causing cancer are responsible for the decrease in sales. The manager wants to conduct marketing research to see if the firm needs to modify the product or advertise more. He sends out a questionnaire by mail to gather relevant information. What type of research is he using?
A) Observational research
B) Experimental research
C) Survey research
D) Mathematical research

Question

Quizplus · Accepted Answer

Survey research involves the collection of data by means of a questionnaire either by mail, phone, or in person.