For years, Wisk liquid detergent has positioned itself as a detergent/stain remover. Its manufacturer is worried about losing market share. The company is concerned about whether it is losing customers to stain removers like Shout and Grease Relief or to products that are essentially stain resistant. Unless it has this information, the manufacturer of Wisk cannot efficiently begin a new advertising program. It uses scanner data on consumer supermarket purchases collected at checkout counters to gather relevant information. The type of research used here is
A) mathematical modeling research.
B) observational research.
C) qualitative research.
D) experimental research.

Question

Quizplus · Accepted Answer

Mathematical modeling research often involves secondary data, such as scanner data collected and stored in computer files from retail checkout counters.

For Years, Wisk Liquid Detergent Has Positioned Itself as a Detergent/stain