A company making ice-creams has recently introduced a brand new flavor. It uses scanner data collected and stored in computer files from retail checkout counters to find out how the sale of the new flavor is doing. What type of research has the company used here?
A) Mathematical modeling research
B) Experimental research
C) Product research
D) Sales forecasting

Question

Quizplus · Accepted Answer

Mathematical modeling research often involves secondary data, such as scanner data collected and stored in computer files from retail checkout counters.

A Company Making Ice-Creams Has Recently Introduced a Brand New