Identify the marketing research method in which the survey can be answered at the convenience of the respondent and where visual stimuli can be evaluated.
A) Telephone surveys
B) Internet survey
C) Mail survey
D) Mall intercepts

Question

Quizplus · Accepted Answer

Internet surveys allow respondents to answer at their convenience and can include visual stimuli for evaluation. Telephone surveys cannot include visual stimuli, mail surveys have a longer response time and may not allow for visual stimuli, and mall intercepts require in-person participation.

Identify the Marketing Research Method in Which the Survey Can