A travel agency wants to implement market segmentation in order to target people who travel at least once a week for business purposes. It uses its ticketing data collected and stored in computer files from all outlets issuing tickets to identify this segment. What type of research is the company using?
A) Mathematical modeling research
B) Observational research
C) Qualitative research
D) Experimental research

Question

Quizplus · Accepted Answer

Mathematical modeling research often involves secondary data, such as scanner data collected and stored in computer files from retail checkout counters.

A Travel Agency Wants to Implement Market Segmentation in Order