Which of the following should an ethical marketing research firm avoid doing?
A) Should price its work fairly with no hidden charges.
B) Promote the correct usage of research and prevent the misuse of findings.
C) Not reveal information about a client to its competitors.
D) Should hastily identify companies as clients.

Question

Quizplus · Accepted Answer

An ethical marketing research firm should avoid hastily identifying companies as clients because this could breach confidentiality agreements and harm the client's competitive position.

Which of the Following Should an Ethical Marketing Research Firm