All of the following are ethical responsibilities of marketing researchers to the respondents, except
A) preserving respondent anonymity.
B) avoiding mental stress for respondents.
C) avoiding opportunities for unethical behavior .
D) avoiding the use of dangerous equipment or techniques.

Question

Quizplus · Accepted Answer

Option C, "avoiding opportunities for unethical behavior," is more of a general ethical guideline applicable to all aspects of conducting business or research, rather than a responsibility specifically towards respondents. The other options directly relate to protecting the well-being and privacy of respondents.

All of the Following Are Ethical Responsibilities of Marketing Researchers