Marketing decision support systems are designed to handle information from both internal and external sources. Which of the following is an example of an internal source of data that could be used with a marketing decision support system?
A) Company expenditure data on advertising.
B) Industry expenditure data on sales promotions.
C) Economic environmental changes.
D) Global information on competitors.

Question

Quizplus · Accepted Answer

Internal information includes such things as sales records, which can be divided by territory, package size, brand, price, order size, or salesperson; inventory data that can indicate how rapidly various products are selling; or expenditure data on such things as advertising, personal selling, or packaging.

Marketing Decision Support Systems Are Designed to Handle Information from Both