Playboy Enterprises has seen the U.S. circulation of Playboy magazine decline by more than 50 percent since 1972, but its international circulation is growing rapidly. It publishes seventeen foreign editions and successfully markets its bunny logo merchandise in Asia. Which of the following is an example of a market factor that can be used to explain the success of its global marketing strategy?

Question

Quizplus · Accepted Answer

Market factors: Homogeneous market needs, global customers, shorter product life cycles, transferable brands and advertising, and the ability to globalize distribution channels.

Playboy Enterprises Has Seen the U