In the United States, the use of cosmetics is common among women of all income classes. However, in Latin America, upper-income women want high-quality cosmetics promoted in prestige media and sold through exclusive outlets. In some rural and less prosperous areas, cosmetics must be inexpensive; in other rural areas, women do not accept cosmetics. Identify the organizational issue that must be considered here by marketing managers seeking to enter the Latin American market.

Question

Quizplus · Accepted Answer

Population characteristics are one of the major components of a market, and significant differences exist between and within foreign countries.

In the United States, the Use of Cosmetics Is Common