To assess the ability of consumers in a foreign market to buy, some broad measures need to be examined. Which of the following is not one among them?

Question

Quizplus · Accepted Answer

To assess the ability of consumers in a foreign market to buy, four broad measures should be examined: (1) gross national product or per capita national income, (2) distribution of income, (3) rate of growth in buying power, and (4) extent of available financing.

To Assess the Ability of Consumers in a Foreign Market