A Critical Decision That Marketing Managers Must Make Is to Determine

A critical decision that marketing managers must make is to determine the extent of standardization of the marketing mix for the foreign country in which the company operates. In which of the following situations would a standardization strategy be most effective?

A) When the product is a consumer product.
B) When the company's competitive position is similar in different foreign markets.
C) When only countries are the basis for segmenting the market.
D) When markets are politically similar.