When Ford and Volkswagen agreed to co-build and co-operate a plant in Portugal to manufacture a four-wheel drive vehicle, it was an example of _____ because of the long-term nature of the relationship.

Question

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Strategic alliances are normally partnerships entered into by two or more firms to gain a competitive advantage on a worldwide versus local basis. They are usually of a much longer-term nature than are joint ventures.

When Ford and Volkswagen Agreed to Co-Build and Co-Operate a Plant