What strategy is being used when a hospital's maternity ward runs ads that emphasize its comfortable rooms and supportive staff?
A) The service encounter is being distanced from the end benefit achieved.
B) The tangible aspects associated with the service are being stressed.
C) End benefits resulting from completion of the service encounter are being accentuated.
D) The customer is being guaranteed the ownership of the service that can be used or given to others.
Correct Answer:
Verified
Q19: Identify the incorrect statement concerning goods.
A) Customers
Q20: If you were asked to distinguish between
Q21: In many cases, a service cannot be
Q23: Harry took a series of education classes
Q24: Charging different prices during different times or
Q25: Which of the following statements about inseparable
Q26: If you want to talk to a
Q27: Which of the following observations concerning services
Q28: Why is the creation of time and
Q29: In marketing services, a _, as opposed
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents