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Why Is the Creation of Time and Place Utility Usually

Question 28

Multiple Choice

Why is the creation of time and place utility usually the main concern for services marketers?


A) Because of the simultaneous production and marketing of most services.
B) Because the buyer is guaranteed the ownership of the service that can be used later or given to others.
C) Because the service encounter is distanced from the end benefit achieved.
D) Because services cannot appeal to a buyer's sense of touch, taste, smell, sight, or hearing.

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