Identify the reason why the quality of services can vary more than the quality of goods.
A) Producers of services have procedures to prevent, identify, and correct defects.
B) Most services are human performances and often customized to the needs of the buyer.
C) Producers of services typically customize products to the needs of the buyer.
D) Unlike goods, customers are more likely to purchase defective services.
Correct Answer:
Verified
Q50: _ concerns the willingness or readiness of
Q51: _ are often involved to a relatively
Q52: A few years ago, if you wanted
Q53: Empathy refers to the
A) service provider's efforts
Q54: After Betty was told she had to
Q56: Service quality is important to the Marriott
Q57: The customer perceives the level of service
Q58: When you enter a restaurant and see
Q59: Problems in the determination of good service
Q60: _ refers to the service providers efforts
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