When you enter a restaurant and see white linen tablecloths, leather chairs with arms, and soft plush carpeting, you expect a gourmet meal. When you enter a restaurant and see a counter where you place an order, a drink dispenser, ketchup packets, and plastic chairs, you expect fast food. Both of these restaurants rely on _____ to provide physical evidence of the services.
A) responsiveness
B) empathy
C) service encounters
D) tangibles
Correct Answer:
Verified
Q53: Empathy refers to the
A) service provider's efforts
Q54: After Betty was told she had to
Q55: Identify the reason why the quality of
Q56: Service quality is important to the Marriott
Q57: The customer perceives the level of service
Q59: Problems in the determination of good service
Q60: _ refers to the service providers efforts
Q61: To be successful, programs developed by the
Q62: What is meant by "significant modeling by
Q63: The retailer of a grocery store, Carla
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