To Be Successful, Programs Developed by the Management to Stimulate

To be successful, programs developed by the management to stimulate employee commitment to customer service must _____ to improve service quality.

A) be designed by outside consultants to remove internal biases
B) have rigid preset limits on what an employee can do for a customer
C) train employees to initiate eye contact with customers, to smile, and to have a pleasant tone of voice
D) be significantly different from the competition in order to be financially worthwhile